Admissions Consulting
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Knowing When to Get Expert Advice Can Make or Break Your MBA Application

If you’re applying to an MBA program, chances are these questions have crossed your mind more than once:

  • “Am I good enough to get into my target school?”

  • “How do I know when my application is as strong as it can be?

  • “Where should I seek advice to make my application stronger?”

These are smart questions — but the answers aren’t always obvious. I’ve seen so many candidates wrestle with them alone, and later tell me, “I wish I’d gotten help sooner.” 

Regret is the last thing you want to feel when decisions come out. 

The truth is, knowing when to bring in an expert can make the difference between a painful rejection and getting that coveted “Congratulations! You’re in!” email.

Taking No Chances

If you’re aiming for the most competitive schools, where decisions often come down to razor-thin differences between applicants, getting expert support isn’t overkill — it's a smart strategy.  

Admissions committees at top schools are inundated with highly qualified candidates who are fully capable of succeeding in their MBA programs. So, how do adcoms select students from a large application pool?  

It’s important to keep in mind that schools are all about collaborative culture and close-knit communities, but make no mistake about it. This is a competitive process and you are not the only stakeholder. It's not all about you.

The application has your name on it, but adcoms and schools also have their own interests as they make admissions decisions. As a candidate you must convince the admissions committee that you will use your golden ticket (a seat in the classroom) to deliver a bigger impact than others who are competing for your seat. 

An admissions consultant can help because they will understand how schools make decisions, how schools perceive the "ROI" of a candidate, and how you can best communicate how you will help schools achieve their goals.  

Support from a Knowledgeable Source

We know that applying to MBA programs is a big, sometimes overwhelming process. While an admissions consultant is not a licensed therapist — the reality is, the MBA application process can stir up a lot of stress and self-doubt that can distract you from your goal.

One of the most underrated benefits of working with the right MBA admissions consultant is turning anxiety into confidence. An experienced, trusted consultant who’s guided many applicants before can ease some of that stress by helping you see clearly what’s working, what isn’t, and what matters most.

Many clients tell me this during — and especially after — we work together. They expected strategic advice (of course). What surprised them was how much the additional clarity and support eased the emotional load and made it possible to focus more positive energy on improving the application itself. 

Here are a few situations where support really makes a difference:

  • You need someone to believe in you — even when you don’t. I’ve watched confidence be the deciding factor more times than you’d think. I’ve had many clients who were on the verge of NOT applying to their dream school; after a conversation where I helped them see their unique strengths, they went for it — and got accepted, with a large scholarship.

  • You need encouragement from an expert without emotional strings attached. Friends and family are wonderful cheerleaders, but they often don’t know how admissions committees think. An experienced consultant can spot strengths you’ve overlooked and ensure that you leverage them to fortify your application. After an unexpected rejection, a good consultant can help you redirect your strategy to find good alternative options that are within reach. 

  • You need permission to be vulnerable. Sometimes pivotal stories that helped define you can be uncomfortable to tell. Maybe they feel too personal or not “professional” enough and you aren’t sure how an adcom would react to them. A skilled consultant can spot the potential across all of your stories and help you choose which ones can be crafted into a powerful narrative that will resonate with adcoms.  

This kind of support is critical/essential whenever you’re uncertain or unsure of yourself during the application process. It keeps you moving forward with clarity and confidence — and that can impact getting accepted or not.

Special Situations Need Special Strategy

Some personal stories are simply more complicated to tell persuasively and effectively. These parts of your story can become real assets if framed thoughtfully. They also can become liabilities if misunderstood. The difference often comes down to strategy.

For example:

  • You come from a non-traditional background for MBA applicants. Maybe you’re a nurse, a ballet dancer, or a career diplomat. Your experiences can set you apart, but only if you can convince the adcom that you won’t be negatively impacting the school’s post-MBA employment percentages. Admissions committees always keep an eye on how many students are employed at graduation and three months after graduation because those stats affect their standing in business school rankings. 

  • You’re reapplying after a previous rejection. This is delicate. If a school said “no” to you last time you have to give them a reason to say “yes” this time and also save face.  You need to understand what didn’t resonate the first time and show meaningful growth since you last applied. That’s hard to do in a vacuum.

  • You have something in your academic or professional background that doesn’t make you proud, whether it’s a disappointing GPA the first semester in college, leaving a job after a short time due to a terrible boss, or a career history that doesn’t reflect your full potential. The optics of your application matter just as much as the content. A skilled and strategic consultant can help tell the story you want to tell. 

I enjoy helping candidates with these kinds of situations because, when handled well, these stories often become the strongest part of their application. But left unpolished, they can easily be misunderstood- and the consequences can derail what might otherwise be an exceptional application. 

Stuck on “Good” but not “Great”

What if your essays and application narrative look good to you but compared to your competition they look unremarkable?  How would you know before you submit your application? This is a classic “you don’t know what you don’t know” disappointment just waiting to happen when admission decisions are made. 

The truth is it’s very difficult for you to evaluate objectively how well you represent yourself in your own MBA application. You’re emotionally connected to the outcome, which can easily bias your judgment and create blind spots in your self-evaluation. This is why even lawyers rarely represent themselves when they are defendants in legal matters. To ensure they get the strongest possible defense they hire outside attorneys who can remain objective and offer specialized knowledge relevant to their case. 

A skilled MBA admissions consultant:

  1. Understands school dynamics and how admissions committees make decisions. They will advise you on how to make your application more competitive at your target schools. 

  2. Knows how to evaluate where your application might stand against your competition.  They have reviewed hundreds of applications and have a baseline for comparison.          

  3. Supports you as a candidate, but remains objective during the application process so you get unbiased feedback and guidance. 

Don’t Let Regret Be Part of Your MBA Story

Many incredible candidates are filled with the talent, drive, and vision that top MBA programs are seeking - but they underestimate what it takes to create the exceptional application that can get them accepted. Too often they don't find out until their dream school renders a decision and they are heartbroken with a rejection. Regret rarely comes from trying and falling short. It comes from wondering "What if I'd done more?" 

Don’t let that be you. Attending business school is one of the biggest professional (and personal!) investments you'll ever make. It can completely change the course of your career trajectory and lifelong wellbeing. Do everything you can to protect that investment and maximize its returns. 

I know that admissions consulting isn’t cheap, especially if you are at a stage in your life when you have major expenses, such as making wedding plans or raising children. But know that some expert feedback is better than none at all. A quick review or strategy session with an experienced consultant can deliver valuable feedback and highlight potentially game-changing opportunities to strengthen your application. 

The important thing is don't wait until it's too late. A year from now you may wish you had started today. 

Barbara Coward