Admissions Consulting
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Barbara Coward's Blog

 

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Latest news, updates, and insights

 
 
 
 

 
What MBA Admissions Committees Are Actually Looking for in Your Essays

Graduation posts on LinkedIn in the spring are like clockwork: newly minted MBAs in caps and gowns, almost always in group shots, arms around each other. What they write about isn’t the curriculum or the job they just landed—it’s the people. The classmates who changed how they think and who will still be the first call fifteen years from now.

Keep those posts in mind when you write your essays. The committee already knows what you’ll be posting two years from now.

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The Human Skills MBA Admissions Is Quietly Screening For (GMAC 2026 Data)

But the latest GMAC Prospective Students Survey just confirmed something I've been telling clients for years: the candidates who get in, and who get hired to the most desirable positions after graduation, are usually the ones who understand what's quietly being measured underneath the obvious credentials.

And it may be very different from what your instincts are telling you.

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How to Prepare for Round One MBA Applications (Spring Guide)

Whether you are eyeing an M7 or another top-tier program, the clock for Round 1 doesn't start in September when you hit "submit." It starts now.

In my years of experience as both an admissions gatekeeper and a strategist, I’ve seen a consistent pattern: the most successful Round 1 candidates are those who realize that their competitive edge is forged in the spring. The difference between an "admissible" candidate and a "selected" one is rarely a test score; it often involves the depth of the strategic narrative built during these quiet months.

Here is why the next few months are the most critical part of your journey:

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